Supporting fellow local businesses isn’t just good for the community—it’s good for your business, too. Here are a few reasons why collaboration is key:
1. Building Brand Recognition
When local businesses wear or sell each other's custom apparel, they create a unified brand presence within the community. Think about it—every time someone walks through downtown Roswell wearing a 92 Threads shirt or hoodie, they’re not just supporting our shop; they’re promoting a local business. Whether it’s employees sporting your logo or community members sporting your event apparel, custom apparel keeps your brand visible in the neighborhood.
2. Fostering Community Pride
When a business shows love for its local roots, it fosters a sense of pride and belonging within the community. People are more likely to support businesses that support their hometown. By wearing or selling custom apparel that promotes local pride, businesses send the message that they care about their community.
3. Creating Cross-Promotion Opportunities
When you collaborate with other local businesses to create custom products, it opens doors for cross-promotion. Local partnerships often lead to mutually beneficial marketing campaigns, whether it’s co-hosting an event or simply showcasing each other’s brands on social media. Custom apparel can serve as a tangible reminder of that partnership, making it easier for customers to recognize the collaboration.